U.S. Cable Provider Selects Rovi Analytics to Gain Key Business
Performance Insights
SANTA CLARA, Calif. & CHICAGO--(BUSINESS WIRE)--
INTX: The Internet & Television Expo — Rovi Corporation
(NASDAQ: ROVI) today announced a multi-solution deal with Mediacom
Communications Corporation, the eighth largest cable television provider
in the United States. Under the agreement, Mediacom is able to take
advantage of the benefits of Rovi Operator Insights, Rovi Ad Optimizer
and Rovi Subscriber Analytics. These Rovi products will provide Mediacom
with new insights into network performance and viewership trends and
help the company more efficiently utilize their available ad inventory.
The deal also includes an i-Guide renewal and enables Mediacom to launch
new Rovi discovery products on iPads, smartphones, and digital terminal
adapters (DTA) respectively with Rovi Guide xD and Rovi DTA Guide. It
also extends their intellectual property (IP) license so that it now
covers set-top boxes, as well as online and mobile devices.
“This agreement with Mediacom, a major U.S. cable provider, underscores
Rovi’s commitment to building high-quality technology offerings for
service providers,” said John Burke, executive vice president and chief
operating officer, Rovi. “As we continue to broaden our product
portfolio, we look forward to enhancing our customers’ offerings by
delivering advanced technologies that improve the viewing experience and
bring entertainment discovery to life.”
“The data and analytics insights, enabled under this agreement, provide
essential intelligence that will fundamentally enhance our business
going forward,” said John Pascarelli, executive vice president,
operations, Mediacom. “By aligning with Rovi, we’re able to gain
relevant operational and subscriber use cases to ensure we drive more
value to our customers.”
About Mediacom Communications
Mediacom Communications Corporation is the nation’s eighth largest cable
television company and one of the leading cable operators focused on
serving the smaller cities in the United States, with a significant
customer concentration in the Midwestern and Southeastern regions.
Mediacom Communications offers a wide array of information,
communications and entertainment services, including video, high-speed
data and phone, and provides innovative broadband communications
solutions through its Mediacom Business division. Mediacom
Communications’ advertising sales and productions services are sold
under its OnMedia division. More information about Mediacom
Communications is available at https://mediacomcable.com.
About Rovi Corporation
Rovi is leading the way to a more personalized entertainment experience.
The company’s pioneering guides, metadata and recommendations continue
to drive program search and navigation on millions of devices across the
globe. With a new generation of cloud-based discovery capabilities and
emerging solutions for interactive advertising and audience analytics,
Rovi is enabling premier brands worldwide to increase their reach, drive
consumer satisfaction and create a better entertainment experience
across multiple screens. Rovi holds over 5,000 issued or pending patents
worldwide and is headquartered in Santa Clara, California. Discover more
about Rovi at Rovicorp.com.
Forward-Looking Statements
All statements contained herein that are not statements of historical
fact, including statements that use the words “will” or “is expected
to,” or similar words that describe the Company’s or its management’s
future plans, objectives or goals, are “forward-looking statements” and
are made pursuant to the Safe-Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of the Company to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in the Company’s most
recent report on Form 10-Q for the period ended March 31, 2015, and such
other documents as are filed with the Securities and Exchange Commission
from time to time (available at www.sec.gov).
The Company assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.
Rovi Corporation
Stacey Hurwitz, 617-710-9171
[email protected]
or
Mediacom
Communications
Tom Larsen, 845-443-2754
[email protected]
Source: Rovi Corporation