Rovi Research Details Viewership Stats on Hollywood’s Biggest Night
SANTA CLARA, Calif.--(BUSINESS WIRE)--
Rovi Corporation (NASDAQ: ROVI) today announced findings from viewership
data Rovi collected during the telecast of the 88th Academy
Awards.
Above all, the data revealed that at no time during the broadcast did
viewership exceed 42 percent of the total number of viewers who
tuned in to the linear broadcast. The audience grew as viewers tuned in
for Chris Rock’s opening monologue, reaching a peak in viewership after
the first 60 minutes, but declined steadily for the remainder of the
show. On average, 3.5 percent of the current viewing audience
tuned out during each commercial break. By the time Best Actor and Best
Picture awards were presented, only 32 percent of the total
number of viewers who tuned in to the linear broadcast remained tuned in.
“This year it appears interest in Chris Rock’s commentary about the
Oscars eclipsed many of the most popular awards, even Best Actor,” said
Michael Hawkey, senior vice president and general manager of discovery,
Rovi. “Despite all of the buzz around whether or not Leonardo DiCaprio
would win his first Oscar, Rovi’s data shows that while his trending
popularity soared, it wasn’t enough to hold the audience’s attention and
keep them tuned in until the very end of programming.”
Working with Rovi, media and advertising companies can effectively
uncover and engage with the audiences which are most valuable to them.
Rovi’s history in entertainment discovery gives it a unique viewpoint to
provide valuable analytics and insights for its customers around the
discovery and consumption of entertainment.
This viewership analysis was completed using sample data collected from
U.S. Pay-TV set-top boxes utilizing Rovi's interactive program guide
software. See infographic here
for additional detail. Data for this analysis was provided by Rovi
Advertising, Rovi Metadata, Rovi Knowledge Graph and Rovi Analytics.
About Rovi Corporation
Rovi Corporation (NASDAQ: ROVI) is creating personalized and data-driven
ways for viewers to discover the right entertainment and for providers
to discover the right audiences. Chosen by top brands in entertainment
content, services and devices, Rovi touches the lives of hundreds of
millions of consumers by providing comprehensive solutions, customizable
products and technology licensing to make discovery simple, seamless and
personal. With more than 5,000 issued or pending patents worldwide, Rovi
is advancing entertainment and audience discovery. Learn more at
rovicorp.com or follow us on Twitter @rovicorp.com.
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Rovi Corporation
Stacey Hurwitz, 617-710-9171
[email protected]
Source: Rovi Corporation