State-of-the-Art Optimization Tools for Audience-Targeted Sales
Measure and Improve Audience GRP, Reach and CPM
LAS VEGAS--(BUSINESS WIRE)--
TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment
technology and audience insights, today announced the availability of
the Audience Management Platform (AMP) that delivers on the promise of
optimized audience targeting and data-driven TV. The platform is a
data-agnostic system that enables revenue management executives, media
planners and service providers to increase profitability through more
precise, data-driven audience targeting and more effective ad inventory
allocation.
“Advertising is being asked to do more today, and inventory management
executives, media planners and service providers are challenged to
deliver more value to their advertiser clients, executing on the promise
of data-driven TV,” said Joan FitzGerald, vice president of product
management and business development, TiVo. “With the Audience Management
Platform, media executives are equipped with the tools to help them
manage advertising in a more complex and rapidly changing media
environment.”
Audience Management Platform provides an advanced end-to-end inventory
management and media planning system with advanced predictions to find
audiences in future campaigns, helping clients to seamlessly achieve
data-driven audience guarantees. It uses state-of-the-art optimization
to ensure optimal inventory allocation that maximizes revenue and
maximizes impact for the advertiser. It activates inventory using
multiple data sources, including first, second and third-party data,
giving clients control and flexibility as advertisers require more
precision and accountability.
Audience Management Platform is designed for an interactive user
experience that allows users to hit the ground running. It improves
delivery of audience-based gross rating points (GRPs), reach and cost
per thousand impressions (CPMs) by enabling planners to execute and
effectively track audience delivery at the inventory level.
Additionally, AMP is designed to enable new revenue management tools
that allow users to gauge the impact of pricing and sell-out, as well as
unified integration with traffic and billing systems to effectively
automate workflows, and share programmatic reporting of audience
delivery and demographic delivery throughout each campaign.
TiVo will showcase its entertainment technology and audience insights
solutions at its private suite during CES in Las Vegas.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at tivo.com,
forward.tivo.com or follow us on Twitter @tivo
or @tivoforbusiness.
Forward-looking Statement
All statements contained herein that are not statements of historical
fact, including statements that use the words “will” or “is expected
to,” or similar words that describe TiVo Corporation’s or its
management’s future plans, objectives or goals, are “forward-looking
statements” and are made pursuant to the Safe-Harbor provisions of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of TiVo Corporation to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in TiVo’s most recent
report on Form 10-Q and other documents of TiVo Corporation, Rovi
Corporation and TiVo Solutions Inc. (formerly known as TiVo Inc.) on
file with the Securities and Exchange Commission (available at www.sec.gov).
TiVo Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170104005683/en/
Finn Partners
Ricca Silverio, +1-949-439-7869
[email protected]
Source: TiVo Corporation