SAN JOSE, Calif.--(BUSINESS WIRE)--
TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment
technology and audience insights, and Discovery Communications, a global
leader in premium entertainment, today announced that the companies have
entered into a multi-year product agreement.
Discovery Communications selected TiVo’s
Audience Works for Marketing, an end-to-end inventory management and
execution product suite that enables the company to drive ratings and
viewership through audience-driven on-air promotions and cross-channel
media plans. The product suite is designed to allow Discovery to improve
the process of efficiently finding and targeting new, lapsed,
intermittent and prospective viewers to increase overall viewership of
its portfolio of networks and drive consumer loyalty.
The partnership also includes the use of audience and analytics reports,
which provides viewership information from TiVo’s Targeted Audience
Delivery (TAD) platform to better inform users about what particular
shows their audiences viewed and are predicted to view.
“The TiVo product suite represents a key strategic shift to take our
promo planning into the world of the future. Through the use of
predictive analytics and individual viewer probabilities, we can now
take a truly audience-based approach to our allocation strategies and
better achieve our goals of increased loyalty and engagement,” said Seth
Goren, senior vice president, Media Strategy & Analytics, Discovery
Communications.
“We are pleased to be working with Discovery Communications to
deliver on the promise of advanced audience targeting and automated
campaign execution for their network TV inventory,” said Walt Horstman,
senior vice president and general manager, Advanced Media and
Advertising, TiVo. “Discovery Communications has taken a leadership
position in the industry to drive the adoption of advanced, data-driven
TV planning and optimization to increase the effectiveness of their
inventory.”
TiVo provides advanced data-driven software and personalized search and
recommendation solutions designed for media companies to increase their
audience’s loyalty and engagement and to improve their inventory’s value
and targeting across both linear and non-linear video properties.
About TiVo
TiVo (NASDAQ: TIVO) is a global leader in entertainment technology and
audience insights. From the interactive program guide to the DVR, TiVo
delivers innovative products and licensable technologies that
revolutionize how people find content across a changing media landscape.
TiVo enables the world’s leading media and entertainment providers to
deliver the ultimate entertainment experience. Explore the next
generation of entertainment at tivo.com,
forward.tivo.com
or follow us on Twitter @tivo
or @tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers are
cautioned that such forward-looking statements involve risks and
uncertainties that could cause actual events or our actual results to
differ materially from those expressed in any such forward-looking
statements. Readers are directed to TiVo’s periodic and other reports
filed with the Securities and Exchange Commission (SEC) for a
description of such risks and uncertainties. TiVo undertakes no
obligation to update any forward-looking statements.
TiVo and the TiVo logo are registered trademarks of TiVo Corporation
and its subsidiaries worldwide.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171101005250/en/
Finn Partners for TiVo
Ricca Silverio, +1-949-439-7869
[email protected]
Source: TiVo Corporation