TiVo’s Global Consumer Trends Study Finds Viewers are Building A La
Carte Entertainment Experiences that Work Best for Them
LAS VEGAS--(BUSINESS WIRE)--
TiVo
Corporation (NASDAQ: TIVO), a global leader in entertainment
technology and audience insights, today released findings from its
annual multi-country study that explores viewer engagement with the
video content, services and devices that shape the evolving consumer
entertainment experience. The study, which surveyed 8,500 pay-TV and
over-the-top (OTT) subscribers across the U.S., Europe and Latin
America, revealed that the average global viewer spends 4.4 hours each
day watching video. Coupled with the global average of 28 minutes spent
each day searching for content to watch, that is nearly five hours
per day of video engagement, which amounts to 20 percent of daily life.
The TiVo study also found that about 90 percent of households are
currently paying for traditional pay-TV service. However, more than 60
percent are also subscribing to streaming video services like
Netflix, Amazon Prime and Hulu.
The traditional pay-TV subscriber base is increasingly comprised of
longer tenured customers.
In the U.S., more than 50 percent of pay-TV subscribers have been
with their service for four years or more. Subscribers with the
shortest tenure are also the least dependable: more than 10
percent of those who have subscribed to cable for a year or less say
they’re very likely to cut the cord in the next six months.
It’s not just the amount of content that’s exploded in the last few
years. People now have more screens than ever at their disposal to watch
their favorite videos. Nowhere is this truer than in Latin America,
where 50 percent of all viewing now takes place on a digital device
other than a television set, according to the study. By way of
comparison, viewers in the U.S. say that more than 75 percent of their
video consumption still occurs on their TV.
“Consumers today are acting as their own aggregator, piecing together
what they need from a variety of video service and device combinations
to suit their individual needs,” said Paul Stathacopoulos, vice
president, Strategy, TiVo. “Success in this new environment will not be
about a single content source monopolizing the living room, instead it
will be about adapting the business model to deliver value, integrated
services and personalization to meet the evolving consumer needs.”
Methodology
The research findings were the result of an online survey, conducted by
TiVo, of 8,500 pay-TV and OTT subscribers across seven countries
worldwide with 2,500 interviews completed in the U.S., and 1,000
interviews completed each in the U.K., France, Germany, Brazil, Mexico,
and Colombia.
To download the white paper, please click HERE.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at tivo.com
or follow us on Twitter @tivo
or @tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers are
cautioned that such forward-looking statements involve risks and
uncertainties that could cause actual events or our actual results to
differ materially from those expressed in any such forward-looking
statements. Readers are directed to TiVo’s periodic and other reports
filed with the Securities and Exchange Commission (SEC) for a
description of such risks and uncertainties. TiVo undertakes no
obligation to update any forward-looking statements.
TiVo and the TiVo logo are registered trademarks of TiVo Corporation
and its subsidiaries worldwide.
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TiVo
Lerin O’Neill, +1-408-562-8455
[email protected]
Source: TiVo Corporation