Linear TV Data Across 210 National DMAs And More Than 2 million
Households Now Available Through Tru Optik’s OTT Marketing Cloud
SAN JOSE, Calif.--(BUSINESS WIRE)--
TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment
technology, today announced a newly inked deal with Tru
Optik, the audience intelligence and data-management platform built
for over-the-top (OTT) television, that will now extend TiVo’s
deterministic, linear TV viewership data to the brands, agencies, and
publishers that leverage Tru Optik to build audience-based campaigns
across OTT and Connected TV (CTV). As part of the agreement, TiVo’s
linear TV viewership data, which
reaches across all 210 national DMAs and more than 2 million households,
will now be available through Tru Optik’s OTT
Marketing Cloud, combining the scale, reach and ad exposure of
linear TV with the advanced targeting and measurement capabilities Tru
Optik offers across OTT and connected TV.
“This joint deal is a major step forward not just for Tru Optik, but for
the TV industry as a whole,” said Andre Swanston, CEO of Tru Optik.
“TiVo is a global leader in audience insights and we believe that
advertisers will derive tremendous value by combining TiVo’s linear TV
data with targeting and measurement capabilities that OTT and CTV
provides.”
As part of the deal, Tru Optik users can now create custom segments
based on TV viewing behaviors across linear and connected TV, enabling
advertisers to more effectively reach cord shavers. The new deal will
also enable advertisers to retarget linear TV ads to the same households
on CTV. For example, a local auto dealer can retarget households on CTV
that saw a national ad campaign for the automaker on linear TV. This is
also pivotal because it expands capabilities out of the Targeted
Audience Delivery engine from TiVo – the platform that is powered by the
linear TV viewership to data – to support more diverse cross-platform
solutions.
“Our latest agreement with Tru Optik further underscores TiVo’s
commitment to advancing the TV advertising ecosystem in creative and
exciting ways,” said Walt Horstman, senior vice president and general
manager, Advanced Media and Advertising, TiVo. “As advertisers
increasingly seek out ways to bridge linear TV to every cross-platform
medium, we are looking forward to providing them with the capabilities
to do so. By extending access to our linear TV viewership data, we will
allow for better targeting, campaign management and measurement via Tru
Optik’s OTT Marketing Cloud.”
About Tru Optik
Tru Optik powers Connected TV / over-the-top (OTT) advertising, making
it measurable and attributable. The Tru Optik OTT Marketing Cloud is the
only audience measurement and data-management platform that works across
the entire OTT ecosystem, including Connected TV. The company’s advanced
technology, proprietary audience intelligence, and comprehensive
solution suite, have solidified Tru Optik as the preferred partner for
many of the world’s largest media companies, brands, and agencies as
they navigate the shift of TV to OTT.
Tru Optik has adopted strong privacy protocols that include clear
consumer opt-out mechanisms, masking of all personally identifiable
information, and transparency regarding the data it collects and how
that data is used by the Company’s clients and partners. For more
information about Tru Optik visit: www.truoptik.com.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at tivo.com
or follow us on Twitter @tivo
or @tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers are
cautioned that such forward-looking statements involve risks and
uncertainties that could cause actual events or our actual results to
differ materially from those expressed in any such forward-looking
statements. Readers are directed to TiVo’s periodic and other reports
filed with the Securities and Exchange Commission (SEC) for a
description of such risks and uncertainties. TiVo undertakes no
obligation to update any forward-looking statements.
TiVo and the TiVo logo are registered trademarks of TiVo Corporation
and its subsidiaries worldwide.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180327005374/en/
TiVo
Lerin O’Neill, +1 408 562 8455
[email protected]
or
For
Tru Optik
Kate Tumino, +1 212-896-1252
[email protected]
Source: TiVo Corporation