TiVo will Help Redbox Deliver Customized Content Experiences to
Consumers Across Redbox Kiosks, On Demand and Mobile
SAN JOSE, Calif.--(BUSINESS WIRE)--
TiVo
Corporation (NASDAQ: TIVO), a global leader in entertainment
technology and audience insights, today announced that Redbox tapped
TiVo to deliver engaging, personalized content experiences to its
customers via TiVo’s Personalized Content Discovery platform. Redbox is
America’s destination for new-release movie and video game rentals with
more than 41,500 kiosks nationwide and a new streaming service, Redbox
On Demand.
Redbox is deploying TiVo’s Personalized Content Discovery platform,
including Search, Recommendations and Insights, to engage new customers,
increase retention and enhance loyalty across Redbox.com, Redbox On
Demand streaming apps and physical boxes nationwide. TiVo’s
fully-integrated platform enables more tailored recommendations to
connect Redbox consumers with the content they love, across viewing
devices, for a truly streamlined experience.
Redbox will also enable TiVo’s Video and Video Game Metadata, including
access to TiVo’s library of enhanced entertainment metadata and
high-resolution imagery, to further personalize content discovery.
“We are excited that Redbox has selected our technology to give their
customers a highly personalized, feature-rich entertainment experience
they can enjoy across all of their devices,” said Walt Horstman, senior
vice president and general manager, Advanced Media and Advertising,
TiVo. “Redbox is fully utilizing our Personalized Content Discovery
platform and showcasing how it can be used in many non-linear
environments, including redbox.com, their mobile apps, and physical
boxes throughout the country.”
“With TiVo’s Personalized Content Discovery platform, we are able to
offer our consumers a more engaging and relevant entertainment
experience across multiple devices,” said Ash Eldifrawi, chief marketing
and customer experience officer at Redbox. “We’re gaining a more
holistic view of all of our audience metrics, helping us align our data
and insights across all devices and platforms, ultimately allowing us to
grow our business.”
About Redbox
With more than 5 billion rentals to date, Redbox is America’s leading
source for affordable new release movie and video game rentals. Redbox
offers DVD, Blu-ray Disc® and video-game rentals through the nation’s
largest network of more than 41,500 conveniently located, self-service
entertainment kiosks, and On Demand movies and TV shows, without a
subscription. For more information, visit www.redbox.com.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at business.tivo.com
or follow us on Twitter @tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers are
cautioned that such forward-looking statements involve risks and
uncertainties that could cause actual events or our actual results to
differ materially from those expressed in any such forward-looking
statements. Readers are directed to TiVo’s periodic and other reports
filed with the Securities and Exchange Commission (SEC) for a
description of such risks and uncertainties. TiVo undertakes no
obligation to update any forward-looking statements.
TiVo and the TiVo logo are registered trademarks of TiVo Corporation
and its subsidiaries worldwide. All other trademarks are the property of
their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190408005304/en/
Lerin O’Neill
TiVo
+1 408 562 8455
[email protected]
Source: TiVo Corporation